For the last 9 months I have been involved in a professional development program for artists that includes all disciplines. In our class we had gallery owners, musicians, composers, dancers, and, of course, visual artists.
During the program we learned how to do a business plan, set-up an LLC, how to calculate sales tax, how to use social media to our best benefit, how to create a professional website, (I created this website as well as TheGalleryinwilliams.com), branding, which was applied to everything else we did, marketing, how to write an artist statement, public speaking (ooh scary), how to shoot professional photographs of our work, videography, goal setting, contracts, how to hang a show, how to jury a show, how to get your work accepted in a juried show, grant writing, and the list goes on.
Was it worth it? Absolutely! Was it a lot of work? Yes and no. As with anything, you get out of ArtBox what you put into it. So for me, yes, it was a lot of work and hard at times. In saying that, you need to know I have a new business card, two websites, an artist statement in video form, and new skills to not only help me set future goals but to accomplish them.
Now I’m back to being an “artist” for a bit, creating new work to share with the world, but you can’t completely turn off the “business part”. In the back of my mind I am thinking, “How do I grow my business, increase my online presence, enter more shows, and display in more galleries?” The difference after Artbox is that I have the confidence and tools to accomplish all of this.
Thank you for reading.
“I play with fire”